Teresa Barreira is the Chief Marketing and Communication Officer at Publicis Sapient, a global enterprise AI and digital transformation services company. With an impressive international leadership background spanning tech powerhouses like IBM and Deloitte, Teresa sits at the vital intersection of marketing, culture, and growth. In this role, she operates as a true transformation leader redefining how marketing drives enterprise value.
In this episode, Teresa Barreira breaks down how she cataloged over 1,000 tasks to build 150+ custom AI agents. She dives into the critical shift from the "business of marketing" to the "business of the company," the dangers of "random acts of AI," and how leaders can escape a homogenized "sea of sameness".
