Today, CMOtalk officially crosses the Atlantic. In this special episode, founder Klaas Weima hands over the platform to the newly established US team: lead host Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, and co-hosts Nathalie van Doorne and Wilbert Kragten.
We talk about why now, why the US, what stays the same and what's new. The format you know: one CMO, one theme, one take. The new twist: every episode explores the transatlantic angle. What can US-marketing leaders learn from Europe? And the other way around? Season 26/27 launches in June.
