Kipp Bodnar

Chief Marketing Officer
HubSpot
“I am doing more marketing today than ever before.”
Kipp Bodnar is the Chief Marketing Officer at HubSpot, which serves more than 300,000 customers across 135+ countries. With a journalism degree from Marshall University and more than 15 years at HubSpot, Kipp has helped shape the company's marketing and international expansion, including building teams across Europe and Asia-Pacific. He is also co-author of the book "Loop: Outlearn. Outmarket. Outgrow."
Recorded live at HubSpot's Unbound conference in Boston, this episode explores how AI is changing the work of marketing and the role of the CMO. Kipp explains why creative storytelling now matters more than spreadsheet skills, why marketers should scale their taste rather than outsource it to AI, how AI search is reshaping the buyer journey, and what US and European brands can learn from each other.
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