Grace Kao is the Chief Marketing Officer at Snap. With extensive leadership experience at top brands like Spotify, Instagram, Pandora, and Yahoo, she now oversees global brand strategy and cultural partnerships for one of the world's most influential consumer technology companies. Under her leadership, Snap won the prestigious Grand Prix Award at the 2024 Cannes Lions Festival.
In this episode, Grace Kao explains why Snapchat is evolving into a "friendship utility app" for Gen Z and how to build a brand at the speed of culture. She also unpacks the marketing cylinder versus the traditional funnel, the importance of local cultural relevance, and why human "taste" and IRL experiences will always outshine AI automation.
