Keith Landis

Chief Marketing Officer
Xebia
"People aren't writing strategies that last three years anymore"
Keith Landis is the Chief Marketing Officer at Xebia, a global AI-focused consulting and software engineering company founded in the Netherlands and now headquartered in Atlanta. Celebrating 25 years with over 5,000 employees worldwide, Xebia is on a bold growth trajectory. Since joining three years ago, Keith has been instrumental in shaping and executing the company's global marketing strategy.

In this episode, Keith Landis shares how he consolidated 18 separate brands into one unified Xebia identity, and what that taught him about change management and stakeholder buy-in. He also dives into the evolving role of AI in B2B marketing, the challenge of marketing to AI engines, and why human storytelling remains the ultimate differentiator in a crowded market.
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