Alessandro Bonacina is the Chief Growth Officer at Amplifon, the world's largest hearing care retailer, operating over 10,000 audiology centers in more than 25 countries. With over €2.5 billion in revenue and 15,000+ employees worldwide, Amplifon is expanding further through its €2.3 billion acquisition of GN Hearing. Since joining in 2015, Alessandro has led the company's global marketing and technology strategy.
In this episode, Alessandro Bonacina explains why consumer denial is hearing care's toughest marketing challenge, and how Amplifon builds one global brand promise across 25 culturally distinct markets. He also unpacks the different motivations driving US and European buyers, and why AI should deepen human relationships in the store rather than replace them.
