During the afternoon, we unveiled the results of an intensive Benelux-wide study into the real barriers and enablers of marketing-driven growth. The research provided clear, evidence-based strategies to overcome organisational inertia and unlock brand potential.
Highlights of the program included:
- A deep dive into the research findings
- Marketing implications translated into action by Alfred Levi
- Interactive break-out sessions with peer discussions
- A keynote and Q&A with Ralph Rijks, offering additional strategic perspective
Beyond the insights, the event created space for open dialogue, shared challenges, and practical solutions: all grounded in research and sharpened by real CMO experiences.
Attendees walked away with a concrete blueprint to drive growth: research-backed, peer-informed, and ready to implement.
A strong collaboration with Kantar and a powerful moment of connection between both communities: reinforcing our shared mission to elevate marketing leadership in the Benelux.
