David Wright
Chief Marketing Officer
US Soccer Federation
| Soccer, or football, as the rest of the world would like to call it, is gaining popularity in the United States. How does the American national federation capitalize on the growing interest in the world’s most popular sport? And: why is the U.S. putting all this effort in hosting major events such as the FIFA’s World Cup and FIFA’s Club World Cup in the upcoming years? In this episode Klaas Weima is going to talk with David Wright, Chief Commercial Officer at the U.S. Soccer Federation about the growing interest in soccer in the US and what the Soccer Federation will do to retain that momentum. |
