Welcome to CMO Next

The community for tomorrow's CMOs.
The community for tomorrow's CMOs.
CMO Next is the ultimate network for the next generation of chief marketing officers. Connect, grow, and find inspiration alongside like-minded marketing and communications professionals.

Connect with tomorrow's marketing leaders

As a CMO Next member, you'll enjoy effortless connections with peers, free access to exclusive content, and invitations to premium events. Don't miss the Next Dinner — it's an unforgettable experience! Join us and help shape the future of marketing leadership!

Benefits for CMO Next members:

+ Access to the annual Next Dinner
+ Join circles and bootcamps on trending marketing topics
+ VIP visits to leading companies and their CMOs
+ Access to our CMOtalk app with papers, insights, and more.

Membership costs €895 per year

Send request
Connect with tomorrow's marketing leaders

Boukje Taphoorn is the former Chief Marketing & Sustainability Officer at bol, where she transformed the brand into a beloved social media brand and achieved B Corp certification.

As a prominent marketing leader, she has gained extensive experience at Google, Unilever, and Wieden+Kennedy. Boukje is currently a member of the advisory board at nexeye and CMOtalk.





Bas Verheijen is an experienced executive and top marketer with a proven track record in building profitable businesses – from large corporations to setting up Picnic from scratch. Recognised as one of the leading (retail) marketers in the Netherlands, he combines strategic vision with hands-on leadership to successfully serve both offline and online markets.

With over 30 years of experience in Marketing & Sales and more than 20 years listed in the Dutch BVA “Top 100 Marketers”, he is a creative thinker with in-depth expertise in brand positioning and digital marketing. Bas is also a member of the CMOtalk advisory board.





Tisha van Lammeren leads the Mass Market organisation at Odido and is responsible for the Odido, Ben and Simpel brands. She stimulates growth in the field of mobile, fixed and FMC services for both consumers and small businesses. With a mission to challenge the market duopoly and become the customer champion, she combines strategic leadership with a passion for impact. As a proud ambassador for Join Us and Mind Us, she supports Odido's fight against loneliness among young people. Tisha is also a member of the CMOtalk advisory board.




Hema Grolsch Albert Heijn Zeeman Heineken

Upcoming Event

CMO Next Visit | The strategic Impact of Creativity
November 27th, 2025 | AS Watson Benelux, Renswoude

Creativity is more than just a buzzword; it's the driving force behind growth and brand impact. During this CMO Next visit, we will explore how Brenda Smith, CMO of the Year 2024, transformed Kruidvat into a creative powerhouse.

Alongside experts from Snapchat and the creative industry, we will explore how innovation helps brands stand out in a data-driven world. The event includes a company tour, inspiration, and networking drinks.

There are only 40 spots available, so register now!

Would you like more information or to attend this event? Send a message to Sabine@cmotalk.nl.

We are organizing this event in collaboration with Snapchat.
Upcoming Event

Criteria for CMO Next Membership:

You must hold a senior marketing position within a large company, an important division, or a fast-growing startup.

+ You play an active role as Head of Marketing or in an equivalent position, reporting to a Chief Officer (Marketing, Commerce, or Growth).
+ You manage a substantial marketing budget.
+ Your organization does not primarily sell products or services to marketers, and you are willing to contribute to our community.
+ You are a senior marketer with a position such as marketing manager, senior marketing manager, marketing lead, or head of marketing.
+ You agree to CMOtalk's code of conduct.
+ The 2026 terms and conditions can be downloaded here.


Send request


Criteria for CMO Next Membership:

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Do you have a question about CMOtalk? Or are you a CMO and would you like to chat to Klaas Weima?
Simply get in touch via e-mail.
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